Joe McDonnell
Opinion
18 November 2020
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As we log on to yet another Zoom meeting from our home offices, in between baking bread and buying a fire pit on Amazon so we can socialize outside during the winter months, it’s become obvious how much home has come to mean during the pandemic.
Opinion
10 March 2020
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As part of the WARC Guide to segmentation, Joe McDonnell gives a top line overview of WGSN Tribes for 2022 in relation to three consumer profiles highlighted in its Future Consumer 2022 report.
About Joe McDonnell
Joe McDonnell is head of WGSN insight.